Top leadership researcher, consultant, and coach Susan Fowler says stop trying to motivate people! It’s frustrating for everyone involved and it just doesn’t work. You can’t motivate people—they are already motivated but generally in superficial and short-term ways. In this book, Fowler builds upon the latest scientific research on the nature of human motivation to lay out a tested model and course of action that will help leaders guide their people toward the kind of motivation that not only increases productivity and engagement but that gives them a profound sense of purpose and fulfillment.